BRANDING FOR DEFENCE COMPANIES

BRANDING FOR DEFENCE COMPANIES

With hyper informed customers branding assumes importance given distinction of each item. Moreover ICT provides opportunities for branding at low costs with phenomenal depth of reach as never before. By using social media in tandem with regular channels, branding can increase value delivery by addressing emotional whereas normal means may only look at direct appeal.

In the complex environment in which defence industry functions, a company sells a product not just to another client but to a whole array of customers and not just the end user. This includes R & D staff, quality assurance and maintenance apart from government management.  Branding aims at providing an integrated experience to all these seamlessly.

The Indian defence market is a tough proposition for sellers as it is diversified and segmented comprising B2B, B2G and B2C segments. A branding exercise thus needs to develop communication with all three simultaneously.

DEFEXPO provides a one stop shop for branding by defence companies, but mere presence will not help, a branding strategy specific to each enterprise and each product would be necessary.

Defence companies interested in a focused branding strategy for India could send Email to officemail@security-risks.com or contact ++919899692368 with brief details.