BRANDING FOR DEFENCE COMPANIES
BRANDING FOR DEFENCE COMPANIES
BRANDING FOR DEFENCE COMPANIES
With
hyper informed customers branding assumes importance given distinction of each
item. Moreover ICT provides opportunities for branding at low costs with
phenomenal depth of reach as never before. By using social media in tandem with
regular channels, branding can increase value delivery by addressing emotional
whereas normal means may only look at direct appeal.
In
the complex environment in which defence industry functions, a company sells a
product not just to another client but to a whole array of customers and not
just the end user. This includes R & D staff, quality assurance and
maintenance apart from government management. Branding aims at providing an integrated
experience to all these seamlessly.
The
Indian defence market is a tough proposition for sellers as it is diversified
and segmented comprising B2B, B2G and B2C segments. A branding exercise thus
needs to develop communication with all three simultaneously.
DEFEXPO
provides a one stop shop for branding by defence companies, but mere presence
will not help, a branding strategy specific to each enterprise and each product
would be necessary.
Defence
companies interested in a focused branding strategy for India could send Email
to officemail@security-risks.com
or contact ++919899692368 with brief details.
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